Your story should be at the center of every message you send out. I don’t remember when I first heard of businesses using stories to help market themselves, but it caught my attention because “stories” and “business” didn’t sound like they went together. I thought of stories as something we read to children at bedtime…
Before 2015, I had never heard of Lenovo computers. But thanks to a suggestion from a co-worker, I ordered my first Lenovo laptop that year (when my old Toshiba died). I loved that Lenovo so much, I bought a new one in January 2020 – a Yoga version. One thing I like about my Lenovo Yoga…
“Thinking outside the box” is easier than you think! Everyone’s heard the phrase “thinking outside the box.” But what does that mean exactly? Here is Merriam-Webster’s definition: to explore ideas that are creative and unusual and not limited or controlled by rules or tradition The ability to come up with unusual solutions to problems is a…
Information is everywhere. LOTS of it, too – more than most of us could ever use. Kind of makes you want to just “tune out” some days, doesn’t it? So how do you grab the attention of prospective customers when most of them are too busy to read your information? You use good content, along with a…
Several years ago (14 years, to be exact), I knew I wanted to specialize in writing web content. But I wasn’t convinced it was really necessary to start a newsletter right off the bat. A marketing coach told me otherwise. So I got started compiling a list of ideas that would get me through at…
If you’re like most people, the beginning of each year often stirs up hope that maybe this year will be better – different than past years, in a good way. Regardless of what your own dreams are, though, I think one important key is finding a way to BALANCE it all. Balance is important – with your…
Peanut butter and jelly. Ham and cheese. Milk and cookies. We all grew up with these, didn’t we? They’re familiar to us. That’s why we do a double-take when someone throws in something unexpected … like peanut butter and mayonnaise (yes, there are some who actually like that, my husband being one of them). Or ham…
Who needs structure? We all do! Especially if we want to accomplish much in life. Several years ago, I read an article about Picasso. It said he knew how to draw and paint the traditional way, and had perfected that style long before he took up abstract art. In other words, he knew the rules,…
In this post, I’m covering five different methods of self-promotion, all of which involve “getting out there” and mingling with the public — whether online, on the air, or in person. SPONSORSHIP The most “behind-the-scenes” promotion tactic here is sponsorship. Sponsoring events or local organizations such as schools, athletic teams, or charities is one way…
A few years ago, I wrote another article about article marketing: “Sell Yourself as an Expert – with Articles.” I’m covering this topic again because article marketing is such a powerful form of marketing (and self-promotion – this year’s theme). One well-known source of knowledge for SEO –Wordtracker – says that during the years since the Internet came…