Engaging with audiences is easier when you include stories in your messages. Everyone loves a good story – both adults AND kids. But knowing how to TELL a good story is a skill that doesn’t come naturally to everyone. However, storytelling is a skill that can be easily learned. Why Is Storytelling Important? In a…
The decision to start a blog doesn’t have to be complicated. But a blog CAN improve your site’s SEO (search engine optimization). Blogging has a longer history than I thought it did. I first heard the term “blog” when I was at a luncheon for a networking group I belonged to in the mid-2000s. The…
“Repurposing content” is one way to describe what you’re doing when you re-use material you’ve used before … often in a completely different format. The first time I heard of “repurposing content” was in the mid-’80s. I had decided to try my hand at selling freelance articles, but knew I had a lot to learn…
Publishing articles on LinkedIn can help you become more visible online and boost your credibility. You can let people know about your article in a post, too! After LinkedIn started allowing people to publish newsletters (in March 2022), publishing articles seemed to fade in popularity among many business owners. I’m a good example of that….
Color-coding is a fun way to get creative with your calendars. My first experience with creating an EDITORIAL CALENDAR was in late 2008, shortly before publishing my first newsletter in January 2009. I named that monthly newsletter The Write Stuff … since I knew the focus of every issue would relate, in some way, to…
Writing articles can quickly establish you as an expert in your industry. Once upon a time, the word “articles” made people think of either newspapers or magazines. And the articles were always written by journalists. Fast forward several decades (actually, centuries, since the first newspapers appeared in Europe during the 16th century), and articles are…
Artists aren’t the only ones who get to be creative. Sharing stories in your content is one way to show off your OWN creativity! Much of creativity is “thinking outside the box.” Sometimes we just have to move the box around a little! I’ve always admired artists. Early in my life, I realized that creativity…
A few years ago, I wrote another article about article marketing: “Sell Yourself as an Expert – with Articles.” I’m covering this topic again because article marketing is such a powerful form of marketing (and self-promotion – this year’s theme). One well-known source of knowledge for SEO –Wordtracker – says that during the years since the Internet came…