Editing – the Invisible Force Behind Your Messages
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Editing – the Invisible Force Behind Your Messages

Editing is a step you can’t afford to skip with ANY of your communication! Everyone’s an editor. If you’ve ever rewritten a sentence in a memo or rephraseda paragraph in an important letter, you were editing. And if you’ve ever been so fed up with the way a letter was sounding that youtossed the draft…

Brainstorm to Solve Problems
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Brainstorm to Solve Problems

Years ago, while attending California State University, Chico (CSUC) for a degree in Mass Communications, I took a class in Technical Problem Analysis (aka “Creative Problem Solving”). Our textbook was The Universal Traveler: A Soft-Systems Guide to Creativity, Problem-Solving and the Process of Reaching Goals, by Don Koberg and Jim Bagnall. (The latest edition of this book was published in 2003.)…

Graphic Design Is Everywhere – Use It to Your Advantage!
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Graphic Design Is Everywhere – Use It to Your Advantage!

White space and subheads are just two examples of good graphic design. WORDS vs. IMAGES If someone were to hold a contest and these two were the competitors, who do you think would win? If you agree with the phrase “a picture’s worth a thousand words,” you’d probably side with “images.” But if you’re a…