Peanut butter and jelly. Ham and cheese. Milk and cookies. We all grew up with these, didn’t we? They’re familiar to us. That’s why we do a double-take when someone throws in something unexpected … like peanut butter and mayonnaise (yes, there are some who actually like that, my husband being one of them). Or ham…
Who needs structure? We all do! Especially if we want to accomplish much in life. Several years ago, I read an article about Picasso. It said he knew how to draw and paint the traditional way, and had perfected that style long before he took up abstract art. In other words, he knew the rules,…
In this post, I’m covering five different methods of self-promotion, all of which involve “getting out there” and mingling with the public — whether online, on the air, or in person. SPONSORSHIP The most “behind-the-scenes” promotion tactic here is sponsorship. Sponsoring events or local organizations such as schools, athletic teams, or charities is one way…
A few years ago, I wrote another article about article marketing: “Sell Yourself as an Expert – with Articles.” I’m covering this topic again because article marketing is such a powerful form of marketing (and self-promotion – this year’s theme). One well-known source of knowledge for SEO –Wordtracker – says that during the years since the Internet came…