Publishing articles on LinkedIn can help you become more visible online and boost your credibility. You can let people know about your article in a post, too!
After LinkedIn started allowing people to publish newsletters (in March 2022), publishing articles seemed to fade in popularity among many business owners. I’m a good example of that.
My first introduction to publishing articles on LinkedIn was in a class taught by Ilise Benun in May 2021. Then, in May 2022, I published my second article on the platform — using an old blog post for the content.
Although I got positive feedback on those articles from several readers on LinkedIn, I never really saw the point of continuing to publish them. Until recently.
My renewed interest in content marketing has made me take a closer look at some of the advantages LinkedIn articles offer.
6 Reasons LinkedIn Articles Are So Powerful
ESTABLISHING YOUR EXPERTISE
Publishing articles you’ve written is one of the best (and fastest) ways to establish your credibility and convince people about your knowledge on a subject.
EVERGREEN CONTENT
Most articles published on LinkedIn tend to contain “evergreen content” — content that remains relevant for years (not just weeks or months). Which means they’re likely to show up in search results on Google … absolutely essential for organic SEO (search engine optimization).
VISIBLE LONGER
Because LinkedIn articles are long-form content, they’re indexed differently than LinkedIn posts. Which means they don’t disappear from search engines quickly (like short-form content does).
CONTENT HAS MORE ‘DEPTH’
Another advantage of articles over posts is the fact that you’re able to go into more depth when discussing a topic. However, it’s important to make it easier for readers to stay engaged with longer content. Subheads and bullets can help with that.
NO NEED FOR A SCHEDULE
As someone who now publishes two newsletters a month on LinkedIn, I like the idea of being able to publish a “stand-alone” article now and then. In fact, I did that earlier this week — for the first time in over three years!
(If you have a LinkedIn account of your own, you can see the article here: “Blogging for Business.”)
It was the first time I’d published an article on LinkedIn since starting my LinkedIn newsletter nearly two years ago. (I wanted to make sure it was still possible to do that!) Luckily, it it is — and it’s easy to do:
(1) Go to Home.
(2) Click “Write article.”
(3) Click the arrow next to your profile photo under the search bar.
(4) Select “Individual article.”
EASY-TO-SEE ANALYTICS
LinkedIn makes it easy to see analytics for the articles you publish on their platform. The main advantage of this is being able to gauge which articles (and topics) are resonating with your audience.
(LinkedIn sometimes changes the way to access Analytics on your profile, so you may have to play around with this a little. However, the best way to start is to just click your profile photo at the top of your profile page, and then follow the instructions from there.)
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How I Can Help
If the idea of writing a LinkedIn article seems a little overwhelming … or if writing isn’t your favorite task on your “to-do” list for your business, you CAN hand that task over to someone else.
The LinkedIn articles I’ve written for one of my clients helped expand their business faster than they expected. I can do the same for you!
Look for my contact info at the bottom of this newsletter, or schedule yourself for a free 30-minute consultation at the link above that info.
CREATIVITY CONNECTION . . . . .
Did you know you can personalize the URL that shows up on your LinkedIn profile?
I learned this trick in a LinkedIn Marketing class I took from Carol Tice in spring of 2022.
(1) In the upper right-hand corner of your LinkedIn profile, click the pencil icon that appears next to “Public profile & URL.”
(2) Then, click the pencil that appears under “Edit your custom URL.”
(3) The part of the URL that follows www.linkedin.com/in/ is now “live” – allowing you to change it.
WHY IT’S IMPORTANT: When your URL includes info that describes what you do or what you sell, people searching for those terms on Google will be more likely to find you!
